BORN IN ITALY - WORN WITH LOVE

THE LE LU' BLU ESSENTIALS

Our
Story

Get to Know Us

LeLu Blu, founded by Antonino Panuccio, is an Italian-made activewear brand inspired by the elegance and warmth of Southern Italy. Born from five years of dedicated vision, it blends luxurious European fabrics, seamless sculpting designs, and precise Italian craftsmanship to create pieces that move with grace and strength. More than just activewear, LeLu Blu is a tribute to heritage, love, and feeling incredible in your skin—designed to make every woman feel cherished, confident, and effortlessly elegant in every moment.

FORZA
FIT

Elevated essentials designed to sculpt, support, and move with you. Crafted in Italy from luxurious Carvico® fabric, Forza Fit blends timeless elegance with high-performance comfort — made to empower every moment, from studio to street.

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MILANO

COLLECTION

Effortless. Elevated. Everyday.
The Milano Collection blends premium comfort with clean, modern design — made for daily wear with a touch of quiet luxury. Crafted from soft, high-quality cotton and designed for versatility, these pieces bring understated elegance to your off-duty wardrobe.